Transforming ambiguous product initiatives into real, working products

I work with product teams to define direction, make critical tradeoffs, and ship—working directly with engineers to get things built.

Let's Get In Touch

How to work with me

This is for you if:

  • You’re starting a new product initiative and it’s not clearly defined

  • Your team has direction, but execution is slow or fragmented across design, product, and engineering

  • You’ve launched something, but it doesn’t feel cohesive

This isn’t a fit if you’re looking for execution-only design support or early-stage ideation without a team in place.

  • “We have an idea, but it’s not clear what we’re building.”

    I will:

    • define product direction

    • shape core flows

    • establish clear MVP scope

  • “We need to get this off the ground”

    I embed with your team to drive the product from concept to execution.

    • work directly with engineers and product leadership

    • define features

    • guide design

    • establish execution rhythm

  • “This thing we launched isn’t working.”

    I will:

    • assess product and experience gaps

    • look at customer behavior

    • talk to stakeholders about business goals

    • define a clear path forward

  • We can work out something that meets your team’s needs and moves the product x design needle in the right direction.

How I Work

I don’t hand off decks

I balance product strategy with real execution

I make tradeoffs quickly to keep things moving

Past Project

WISEcode

Defined and drove the 0→1 product, translating complex models into a clear, shippable experience.

View Project 
Past Project

smover

Defined product direction and led execution with engineering to bring the MVP to life.

Past Project

Lazaza

Led product definition and execution for an AI-driven campaign tool, bringing a new product experience from concept to reality.

Let’s Work Together

Open to both consulting engagements and full-time leadership roles.